The video “Killing Us Softly” by Jean Kilbourne, develops the representation of women in advertising and how that image of women influences over us. Advertising is mostly viewed on the mass media whose primary purpose is to sell products and a good looking woman is a powerful tool for ads.
In the US more than $180 billion are spent on advertising and the average person sees over 3000 ads daily. Now with computer’s technology is possible to generate a perfect real woman. Most commercials focus on only a part of women’s bodies, especially their breast and bottom, and I think we are used as objects to promote products. Besides that, women’s bodies are exposed to be judged by society and their worth depends on how they look. This concept of a perfect women and the obsession that comes from media images have resulted in an average of one of every five young girls to have eating disorders. As a woman I think we have to change our attitudes on how we “have to look” and men should accept us how we are.
The video “A call to men” by Tony Porter is about how people have stereotypes over how boys should behave in society. Growing as boys they are taught to be strong, courageous, dominating, no fear, no emotions, and no pain. Men are superior and women are inferior, men are strong and men are weak, and therefore women are less valued. Apparently, boys and girls are treated totally different, and Porter uses his own kids as an example. If his daughter comes to him crying and no matter what happened to her, daddy will be there and she will be consoled. Unlike his daughter, if his son comes to him crying, as soon daddy hears that he will start to make some questions like “why you crying,” “tell what is wrong,” “I can’t understand why you crying, “put your head up.” Even if they are kids, parents especially fathers want to treat them “like a man.”
Here we are talking about a “man box” where men are used to follow what their own gender says or expects from them to be part of the society. But parents have a great influence over their sons will act according to how their parents raise them. That is why fathers have to teach them that it is okay to have feelings and emotions, that it is okay to promote equality and not be dominating because if they stay in the “man box” it will be destructive for them because they are forced to live in it.
I think these two videos “Killing Us Softly” and “A call to men” have a strong connection with chapter 6 Socialization. Socialization is the process through which people learn their culture’s basic norms, values, beliefs, and behaviors. On one hand, Kilbourne speaks about how women are good for advertisements and how a perfect body and beauty influence the products’ selling. This makes women have a sense of self which is the collection of thoughts and feelings you have when considering yourself as an object. On the other hand, Porter talks about how boys behave differently from girls. Men are mostly concentrated in staying in the “man box” that determines that they should not cry or have emotions, that they are stronger than women, should be around people of the same gender, etc. But that is what boys are taught at early ages from their parents who are their agents of socialization. The agents of socialization are people or groups who teach us about our culture. In conclusion I think men should treat women the same way they should treat a man, with respect and with more communication.

Nowadays boys and girls feel comfortable wearing the same type of shoes. These shoes are unisex, designed for both genders and people like it and feel identified with each other.
Normally, when guys go to the store to buy Jordan’s sneakers they ask for women’s size because it looks “smaller” on their feet and are cheaper. Society cannot even distinguish if that was designed for girls or boys because it looks pretty alike. This product makes men and women interact with each other without differences.
“The Retro Wife” by Lisa Miller is an article about how women decide a position on society. Nowadays, mothers have the freedom to choose whether to stay at home taking care of their child or simply to work. Some years ago, women were forced to stay at home and do home chores. At that time they had no choice and did what they thought were good at it. People still think that “Women are raised from the get-go to raise children successfully. When we are moms, we have a better toolbox.” I do not totally agree with Miller on this point, because some mothers decide and want to stay at home because they are more sensitive than men, and it doesn’t mean that women should be better at it. Mothers such as Kelly who thinks that staying at home cooking, helping their kids with homework, teaching the life lessons and habits that they should know as long as they grow up, is priceless, might be right but we push ourselves into a position where men can think that they are superior to us, but many women have demonstrated that we can handle both, a family and work life. Even though women are better educated than they have ever been and better educated now than men, at this time we still have some restrictions for example, giving us fewer responsibilities at work and therefore we earn only 77 cents on the male dollar which I think is not fair because we are as capable and do the same work.
The article “Parents’ Socialization of Children” by D. Terri Heath is about how culture and parenting styles can influence their child’s ideas, attitudes, behaviors and beliefs. There are three types of parenting styles. Authoritarian parenting demand obedience, imposes restrictions, punitive styles demanding obedience and respect. Authoritative parenting encourages independence but still places limits and controls. Permissive parenting is much more uninvolved in the child’s life and as a result children are aggressive, aimless, and lack self-control. The parenting styles, culture and the social economic status have a great impact over the children’s academic success. Parents who have higher SES can spend more time with their kids, but being a good parent is not the one who spends the entire day with them; a good parent uses the opportunity to teach them some math, reading, writing, interacting and understating skills.